Milton Public Library

The long tail theory

eng

no index present

non fiction

The long tail theory

electronic resource

dictionaries

Management & Marketing

Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: - Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization - Identify the products in your portfolio that make up the 'head' and 'tail' sections of the long tail theory and use these findings to form your strategy - Learn about how you can increase future profitability using Chris Anderson's strategy of "selling less of more"

adult