Bibliograph

I can get it for you retail, down and dirty tales from a Canadian ad man, Rick Padulo

Type

Label

I can get it for you retail, down and dirty tales from a Canadian ad man, Rick Padulo

Language

eng

Index

no index present

Literary Form

non fiction

Main title

I can get it for you retail

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Rick Padulo

Sub title

down and dirty tales from a Canadian ad man

Summary

An inside look at the advertising business by the man behind all those ads you just can't keep out of your head. If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history: * Black's is Photography * Leon's - Don't Pay a Cent Event * Zellers - Because ... the Lowest Price is the Law * CIBC - Seeing Beyond * Rexall - A Pharmacy First. These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success

Target audience

adult

Classification