Bibliograph

Customers the day after tomorrow, how to attract customers in a world of AI, bots and automation, Steven Van Belleghem ; [translation, Ian Connerty]

Type

Label

Customers the day after tomorrow, how to attract customers in a world of AI, bots and automation, Steven Van Belleghem ; [translation, Ian Connerty]

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Customers the day after tomorrow

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Steven Van Belleghem ; [translation, Ian Connerty]

Sub title

how to attract customers in a world of AI, bots and automation

Summary

- Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization - With a chapter by expert Peter Hinssen Phase 3 of digitalization has started. A phase of artificial intelligence has revolutionized the buying behavior of customers: collecting information, the buying process and customer service have changed dramatically. This book explains the impact of the 'internet of things', virtual assistants, bots and client data. But first of all, this is a book about customers. In a world of automatization the most important question remains, how can I be customer-oriented?

Target audience

adult

Classification