Bibliograph

Summary: guerrilla marketing goes green, Businessnews Publishing

Type

Label

Summary: guerrilla marketing goes green, Businessnews Publishing

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Summary: guerrilla marketing goes green

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Businessnews Publishing

Summary

The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet". This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors. Added-value of this summary: - Save time - Understand key principles - Expand your knowledge To learn more, read "Guerrilla Marketing Goes Green" and find out how green marketing can lead to success in today's business environment

Target audience

adult

Contributor