H.J. Heinz Company, Debbie Foster and Jack Kennedy for the H.J. Heinz Co
Type
Label
H.J. Heinz Company, Debbie Foster and Jack Kennedy for the H.J. Heinz Co
Language
eng
Index
no index present
Literary Form
non fiction
Main title
H.J. Heinz Company
Medium
electronic resource
Nature of contents
dictionaries
Responsibility statement
Debbie Foster and Jack Kennedy for the H.J. Heinz Co
Series statement
Images of America
Summary
A photographic history of one of America's oldest and best-loved companies, and a study in how to "do the common thing uncommonly well." In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes-at the time called "love apples"-were an exotic fruit. Then, twenty-five-year-old Henry J. Heinz helped to change all of that. Heinz established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H.J. Heinz Company, which today is the most international of all United States-based food companies. This book contains vintage images from the archives of one of America's first industrial photography studios, capturing both the products and the memorable and creative marketing from the "57 Varieties" company
Target audience
adult
Classification
Contributor
Creator
Subject
Content
Incoming Resources
- Has instance1