Bibliograph

The hard sell of paradise, Hawai'i, Hollywood, tourism, Jason Sperb

Type

Label

The hard sell of paradise, Hawai'i, Hollywood, tourism, Jason Sperb

Language

eng

Index

no index present

Literary Form

non fiction

Main title

The hard sell of paradise

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Jason Sperb

Series statement

SUNY series, horizons of cinema

Sub title

Hawai'i, Hollywood, tourism

Summary

The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, Endless Summer, and Hawaii Five-O

Target audience

adult

resource.variantTitle

Hawai'i, Hollywood, tourism

Classification