Bibliograph

Advertising, more fun in the Philippines, Tony Harris

Type

Label

Advertising, more fun in the Philippines, Tony Harris

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Advertising

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Tony Harris

Sub title

more fun in the Philippines

Summary

At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon-'It's more fun in the Philippines.' The campaign by BBDO Guerrero, the Philippines' most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications. After over two decades working at some of London's most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s and Dr. Martens and joined BBDO Guerrero as Chief Executive. This is the story of what happened next

Target audience

adult

Contributor