Bibliograph

Purple cow, transform your business by being remarkable, Seth Godin

Type

Label

Purple cow, transform your business by being remarkable, Seth Godin

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Purple cow

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Seth Godin

Sub title

transform your business by being remarkable

Summary

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow. Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors. You will learn: · That your best potential customers should be seeking you out, and not the other way around · Why catering your products and ads to the majority is the worst thing you can do · How to expand your business once you've created a successful product

Target audience

adult

Classification