Bibliograph

Beyond viral, how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott

Type

Label

Beyond viral, how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

Main title

Beyond viral

Medium

electronic resource

Responsibility statement

Kevin Nalty and David Meerman Scott

Series statement

New Rules Social Media, bk. 4

Sub title

how to attract customers, promote your brand, and make money with online video

Summary

Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making

Target audience

adult

Transposition and arrangement

not applicable

Contributor

Creator