Milton Public Library

No b.s. direct marketing, the ultimate no holds barred kick butt take no prisoners direct marketing for non-direct marketing businesses, Dan S. Kennedy

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No b.s. direct marketing, the ultimate no holds barred kick butt take no prisoners direct marketing for non-direct marketing businesses, Dan S. Kennedy
Language
eng
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not applicable
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Main title
No b.s. direct marketing
Medium
electronic resource
Responsibility statement
Dan S. Kennedy
Series statement
No B.S. ;
Sub title
the ultimate no holds barred kick butt take no prisoners direct marketing for non-direct marketing businesses
Summary
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales
Target audience
adult
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not applicable
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