Bibliograph

The social executive, how to master social media and why it's good for business, Dionne Kasian-Lew

Type

Label

The social executive, how to master social media and why it's good for business, Dionne Kasian-Lew

Language

eng

Index

no index present

Literary Form

non fiction

Main title

The social executive

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Dionne Kasian-Lew

Sub title

how to master social media and why it's good for business

Summary

The Social Executive is a call to leaders to think about the multi-trillion dollar social economy and why they must join it to create wealth, or risk oblivion. It looks at how eight new people coming online a second impacts the way we connect and what that means for your business. Your customers are already there, researching, shopping, sharing, and wanting service. Are you? Or are you creating an opening for your competitors? Leaders know about social media but many wonder if it's still a fad. According to IDC, the global online economy is at $16 trillion and Boston Consulting Global says that for G20 nations online will be a $4.2 trillion opportunity by 2016. At its heart social is a story about growth and knowing how to navigate its ecosystem, an imperative. The Social Executive helps individuals and organizations to understand the connected economy and the risk of not being there

Target audience

adult

Classification