Bibliograph

Digital marketing in an AI world, futureproofing your PPC agency, Frederick Vallaeys

Type

Label

Digital marketing in an AI world, futureproofing your PPC agency, Frederick Vallaeys

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

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Literary text for sound recordings

other

Main title

Digital marketing in an AI world

Medium

electronic resource

Responsibility statement

Frederick Vallaeys

Sub title

futureproofing your PPC agency

Summary

Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world. In this invaluable volume, you'll learn: · What AI and other digital marketing technology can and cannot do · How agency owners can reposition their business in the current environment · New skillsets to develop or look for in potential new hires · Four essential roles digital marketing professionals will continue to play in the future · And more Data isn't everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you'll be leveraging AI, not competing with it

Target audience

adult

Transposition and arrangement

not applicable

Contributor

Creator