Permission marketing : turning strangers into friends, and friends into customers

Resource Information

The work Permission marketing : turning strangers into friends, and friends into customers represents a distinct intellectual or artistic creation found in Milton Public Library. This resource is a combination of several types including: Work, Audio, Nonmusical, Sounds, Music.

Label

Permission marketing : turning strangers into friends, and friends into customers

Title remainder

turning strangers into friends, and friends into customers

Statement of responsibility

Seth Godin

Creator

• Godin, Seth

Contributor

• hoopla digital
• Godin, Seth

Subject

• Relationship marketing

Language

eng

Summary

Permission Marketing is the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this internet pioneer introduces a fundamentally different way of thinking about advertising products and services. In his groundbreaking audiobook, Godin describes the four tests of Permission Marketing: * Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? * Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? * If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? * Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media

Accompanying matter

technical information on music

Cataloging source

Midwest

Dewey number

658.8

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

PerformerNote

Read by the author

Target audience

adult

Transposition and arrangement

not applicable