Bibliograph

HBR's 10 must reads on sales, Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal and James C. Anderson

Type

Label

HBR's 10 must reads on sales, Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal and James C. Anderson

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

Main title

HBR's 10 must reads on sales

Medium

electronic resource

Responsibility statement

Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal and James C. Anderson

Series statement

HBR's 10 Must Reads ;

Summary

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly

Target audience

adult

Transposition and arrangement

not applicable

Contributor