Bibliograph

Small is the new big, and other riffs, rants, and remarkable business ideas, Seth Godin

Type

Label

Small is the new big, and other riffs, rants, and remarkable business ideas, Seth Godin

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

Main title

Small is the new big

Medium

electronic resource

Responsibility statement

Seth Godin

Sub title

and other riffs, rants, and remarkable business ideas

Summary

Big meant economies of scale, lots of resources, and more power. Big meant better.Then small happened.Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next big thing

Target audience

adult

Transposition and arrangement

not applicable

Classification