Borrow it
Coverart for item
The Resource Permission marketing : turning strangers into friends, and friends into customers, Seth Godin, (electronic resource)

Permission marketing : turning strangers into friends, and friends into customers, Seth Godin, (electronic resource)

Creator
Contributor
Summary
Permission Marketing is the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this internet pioneer introduces a fundamentally different way of thinking about advertising products and services. In his groundbreaking audiobook, Godin describes the four tests of Permission Marketing: * Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? * Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? * If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? * Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media
Language
eng
Work
Instance
Label
Permission marketing : turning strangers into friends, and friends into customers
Title
Permission marketing
Title remainder
turning strangers into friends, and friends into customers
Statement of responsibility
Seth Godin
Creator
Contributor
Subject
Language
eng
Summary
Permission Marketing is the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this internet pioneer introduces a fundamentally different way of thinking about advertising products and services. In his groundbreaking audiobook, Godin describes the four tests of Permission Marketing: * Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? * Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? * If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? * Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Godin, Seth
Dewey number
658.8
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by the author
http://library.link/vocab/relatedWorkOrContributorName
  • Godin, Seth
  • hoopla digital
http://library.link/vocab/subjectName
Relationship marketing
Target audience
adult
Transposition and arrangement
not applicable
Label
Permission marketing : turning strangers into friends, and friends into customers, Seth Godin, (electronic resource)
Link
Instantiates
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Control code
MWT11634710
Dimensions
  • not applicable
  • unknown
Edition
Abridged.
Extent
1 online resource (1 audio file (120 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9780743519953
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
Publisher number
MWT11634710
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11634710
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Permission marketing : turning strangers into friends, and friends into customers, Seth Godin, (electronic resource)
Link
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Control code
MWT11634710
Dimensions
  • not applicable
  • unknown
Edition
Abridged.
Extent
1 online resource (1 audio file (120 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9780743519953
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
Publisher number
MWT11634710
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
11634710
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

Subject

Library Locations

  • Beaty BranchBorrow it
    945 Fourth Line, Milton, ON, L9T 6P8, CA
    43.5191572 -79.8326561
  • Milton Public Library - Main LibraryBorrow it
    1010 Main Street East, Milton, ON, L9T 6H7, CA
    43.5284163 -79.8680098
  • Sherwood BranchBorrow it
    6355 Main Street West, Milton, ON, L9T 2Y1, CA
    43.5030493 -79.8968685

Library Links

Zepheira Logo
Structured data from the Bibframe namespace is licensed under the Creative Commons Attribution 4.0 International License by Milton Public Library. Additional terms may apply to data associated with third party namespaces.