Incoming Resources
- The storytelling edge, how to transform your business, stop screaming into the void, and make people love you, Joe Lazauskas, Shane Snow
- Brand new world, how paupers, pirates, and oligarchs are reshaping business, Max Lenderman
- Sell yourself, how to create, live, and sell a powerful personal brand, Dr. Cindy McGovern
- The naming book, five steps to creatingbrand and product names that sell
- The right brain way, drive your brand with the power of emotion, Charles T. Kenny, Ph. D
- Brand now, how to stand out in a crowded, distracted world
- Emotional branding, the new paradigm for connecting brands to people
- Branding, Creating an Identity on the Web
- Do good, embracing brand citizenship to fuel both purpose and profit, Anne Bahr Thompson
- The brand mapping strategy, design, build, and accelerate your brand, Karen Tiber Leland
- The 22 immutable laws of branding, [how to build a product or service into a world-class brand], Al Ries and Laura Ries
- Contrarian branding, stand out by camouflaging the competition, Roland van der Vorst ; translation [from the Dutch]: Natasha Barton
- Building your brand, a practical guide for nonprofit organizations, Michele Levy
- Brand aid, a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken
- Building strong brands, how the best brand managers build brand equity
- Brand real, how smart companies live their brand promise and inspire fierce customer loyalty, Laurence Vincent
- What great brands do, the seven brand-building principles that separate the best from the rest, Denise Lee Yohn
- Brand aid, a quick reference guide to solving your branding problems and strengthening your market position, Brad Vanauken
- The 22 immutable laws of branding, Laura Ries
- Identity designed, the definitive guide to visual branding, David Airey
- Cool brands
- Building Brand Communities, How Organizations Succeed by Creating Belonging
- Exponential, transform your brand by empowering instead of interrupting, Jeff Rosenblum
- No B.S. brand-building by direct-response, the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it, Dan S. Kennedy with Forrest Walden and Jim Cavale
- Do good, embracing brand citizenship to fuel both purpose and profit, Anne Bahr Thompson
- Entrepreneur Magazine's ultimate guide to platform building, Wendy Keller
- The experience effect, engage your customers with a consistent and memorable brand experience, Jim Joseph
- Brand buzz, 3 breakthrough secrets for building a winning brand, Adrienne Weiss, Greg Weiss
- Go logo! a handbook to the art of global branding, 12 keys to creating successful global brands, Mac Cato
- The laws of brand storytelling, win--and keep--your customers' hearts and minds, Ekaterina Walter and Jessica Gioglio
- Descubre tu marca - hazlo tú mismo, un manual de branding para autores, Emlyn Chand
- Experiential marketing, how to get customers to sense, feel, think, act and relate to your company and brands.- bernd schmitt
- Brand harmony, achieving dynamic results by orchestrating your customer's total experience, Steve Yastrow
- Primal branding, create zealots for your brand, your company, and your future, Patrick Hanlon
- Designing logos, the process of creating symbols that endure, Jack Gernsheimer
- Capture the mindshare and the market share will follow, the art and science of building brands
- Branding for nonprofits, developing identity with integrity, DK Holland
- Stand out!, building brilliant brands for the world we live in, Brian McGurk
- Aaker on branding, 20 principles that drive success, David Aaker
- The Art of Branded Entertainment
- Branding a store, how to build successful retail brands in a changing marketplace, Ko Floor
- The naming book, five steps to creating brand and product names that sell
- Hello, my name is awesome, how to create brand names that stick, Alexandra Watkins
- Positioning for advantage, techniques and strategies to grow brand value, Kimberly A. Whitler
- Transmedia branding, engage your audience, Burghardt Tenderich, Jerried Williams
- The new brand you, your new image makes the sale for you, Julie Board
- Romancing the brand, how brands create strong, intimate relationships with consumers, Tim Halloran
- Super strategist, the art and science of modern account planning
- Brand Harmony
- Lean brands, catch customers, drive growth, and stand out in all markets