Bibliograph

No B.S. marketing to the affluent, no holds barred kick butt take no prisoners guide to getting really rich, Dan Kennedy

Type

Label

No B.S. marketing to the affluent, no holds barred kick butt take no prisoners guide to getting really rich, Dan Kennedy

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

Main title

No B.S. marketing to the affluent

Medium

electronic resource

Responsibility statement

Dan Kennedy

Sub title

no holds barred kick butt take no prisoners guide to getting really rich

Summary

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. You'll also discover how to: - Use ten surprising emotional buy triggers the affluent find irresistible. - Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable. - Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use. - Apply the magic language of "membership" to any business for the affluent . . . from pizza shops and medical practices to retail stores and pet hotels

Target audience

adult

Transposition and arrangement

not applicable

resource.variantTitle

No BS marketing to the affluent

Classification