Bibliograph

From Brighton Beach to Madison Avenue, the real business of advertising, David C. Wiener

Type

Label

From Brighton Beach to Madison Avenue, the real business of advertising, David C. Wiener

Language

eng

Index

no index present

Literary Form

non fiction

Main title

From Brighton Beach to Madison Avenue

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

David C. Wiener

Sub title

the real business of advertising

Summary

Unlike any accountant most people ever meet, David C. Wiener rose from humble beginnings in a Jewish neighborhood of Brighton Beach, to the heights of accounting success by carving out a niche in the advertising industry in midtown Manhattan. He moved from accounting to financial assessment to negotiating deals with an ever widening array of companies. His uncanny ability to size up in an instant a situation on all levels-not only financial and economic, but all aspects related to it-his disarming sense of humor, and his no-nonsense approach make him the perfect deal maker. This book lifts the curtain on the stage of advertising agencies from the 1970s to the present and shares life lessons on how to succeed in business and in life

Target audience

adult

Classification