Bibliograph

Advertising shits in your head, strategies for resistance, Vyvian Raoul

Type

Label

Advertising shits in your head, strategies for resistance, Vyvian Raoul

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Advertising shits in your head

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Vyvian Raoul

Sub title

strategies for resistance

Summary

Advertising Shits in Your Head calls ads what they are-a powerful means of control through manipulation-and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the advertisements that control us. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. This is a call-to-arts for a generation raised on ads. Beginning with a rich and detailed analysis of the pernicious hold advertising has on our lives, the book then moves on to offer practical solutions and guidance on how to subvert the ads. Using a combination of ethnographic research and theoretical analysis, Advertising Shits in Your Head investigates the claims made by subvertising practitioners and shows how they affect their practice

Target audience

adult

Classification