Incoming Resources
- Cashvertising, how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone, Drew Eric Whitman
- Hidden persuasion, 33 psychological influence techniques in advertising, Andrews
- The hidden persuaders
- Cashvertising, how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone, Drew Eric Whitman
- Alchemy, the dark art and curious science of creating magic in brands, business, and life, Rory Sutherland