Milton Public Library

Universal versus Disney, the unofficial guide to American theme parks' greatest rivalry, Sam Gennawey

Classification
1
Contributor
1
Content
1
Label
Universal versus Disney, the unofficial guide to American theme parks' greatest rivalry, Sam Gennawey
Language
eng
Index
no index present
Literary form
non fiction
Main title
Universal versus Disney
Medium
electronic resource
Nature of contents
dictionaries
Responsibility statement
Sam Gennawey
Sub title
the unofficial guide to American theme parks' greatest rivalry
Summary
Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy
Target audience
adult

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