Bibliograph

Selling to the affluent, the professional's guide to closing the sales that count, Thomas J. Stanley

Type

Label

Selling to the affluent, the professional's guide to closing the sales that count, Thomas J. Stanley

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Selling to the affluent

Medium

electronic resource

Nature of contents

dictionaries

Responsibility statement

Thomas J. Stanley

Sub title

the professional's guide to closing the sales that count

Summary

From the New York Times-bestselling coauthor of The Millionaire Next Door. In the bestselling classic The Millionaire Next Door, Dr. Thomas J. Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluent-and delivers a strategy for salespeople to leverage that information to the best advantage. This book outlines all phases of the sales process, from approaching wealthy prospects to pinpointing their wants and needs-frequently different from those of less affluent markets-and selling both tangible and intangible products. It profiles several key demographics within the wealthy subset-including business owners, men and women, and the retired. It's the most detailed and inclusive manual on the market for selling to the wealthy

Target audience

adult

Classification